goeasy launches new easyfinancial brand campaign

New fall campaign highlights the company’s vision of helping non-prime Canadians see the possibility of better tomorrows, as they improve their financial future.

MISSISSAUGA, ON - September 9, 2019 - a leading provider of financial services for non-prime Canadians, today announced the launch of a new fully integrated brand campaign for its consumer lending division, easyfinancial. The campaign is focused on bringing to life the company’s vision of helping to put its customers on a path to a better tomorrow as they improve their credit and graduate to prime lending.

“For the over 7 million Canadians with non-prime credit, the future can feel full of uncertainty. Our role is to be a trusted partner our consumers can turn to, providing them with more than just the financial relief they need today,” said Andrea Fiederer, Executive Vice President and Chief Marketing Officer, goeasy Ltd. “With 1 in 3 of our customers graduating to prime credit, and 60% increasing their credit score within 12 months of borrowing from us, our products and services are designed to give them confidence that they can improve their financial situation for the long-term. The campaign highlights that financial relief goes beyond getting a loan and is about the better tomorrow’s our customers can achieve when we partner with them on their journey.”

easyfinancial’s national media campaign will leverage TV, radio, print, out of home in the greater Toronto area, and digital channels to reinforce the company’s brand narrative of providing better tomorrows. This integrated media approach supporting easyfinancial’s brand message will feature two new TV spots, one which will debut in the Fall and another in the Spring of 2020. The campaign’s emotional stories focus on authentic and relatable human moments that highlight the benefit of taking a step forward today, to ensure a better financial tomorrow.  

The company’s first 30-second television commercial which can be seen here launches in English on September 9 and airs on both specialty and conventional channels. The campaign creative was developed by creative agency Arrivals + Departures, who have been goeasy’s agency of record since 2015. Media planning and buying was led by True Media.  

“goeasy has had 17 straight years of profitable revenue growth and has recently surpassed a $1 billion consumer loan portfolio, but their success goes far beyond their financial results. The company is a true Canadian success story that takes great care of its customers and employees through the award-winning culture it has created,” said Mike Bevacqua, Partner and President at Arrivals + Departures. “It’s easy for brands to create functional work driven by products and services. However, we love it when our clients like easyfinancial have the courage to tell real human stories that truly represent their brand.”

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