As a destination PEI offers an experience to its guests that can only be described as rejuvenating. We developed the “Feel Lighter” campaign to showcase the Island’s picturesque pastoral and ocean views and rich culture while leaving the audience with an emotional sense of the Island experience. Targeting Atlantic Canada and the rest of Canada uniquely, the campaign played a significant role in rebuilding the Island’s visitor numbers to pre-COVID levels, so far creating 89+ million digital impressions, generating 115,000+ social engagements and 20+ million completed video views.
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