As one of the larger community service providers in Ontario, LOFT came to A+D seeking to reimagine their brand. We started by finding inspiration from their work with individuals facing complex challenges including mental health, addiction and homelessness, and developed an updated brand promise, “LOFT believes that every person deserves to be seen.” We then created a new logo, collateral, campaign materials and website to better reflect the impact of what they do.
More Work
