The work of medical laboratory professionals is crucial to the health of all Canadians, yet even despite the COVID-19 pandemic their work goes largely unnoticed. We needed an idea that gives Canadians a closer look at the importance of lab professionals within our health care system. Together with The Canadian Society for Medical Laboratory Science (CSMLS) we created a bespoke lab coat featuring the names (in microscopic text) of the ~1.2 million lab tests carried out each day in labs across the country. Made to magnify these everyday heroes.
